About



Rory Mckellar has had over twenty years of professional experience spanning the Television, Commercial and Film industries in the both the US and UK markets.

Rory began his career working for the BBC, ITV, Channel 4, NBC, HBO and Discovery on documentaries and factual entertainment. TV shows such as West Coast Customs and other automotive series led him to a deeper understanding of how to convey the aesthetics and exhilaration of cars and lifestyle.

In the commercial industry Rory Mckellar has directed campaigns for Range Rover, Jaguar, Suzuki, Hyundai, Toyota, Sony, Pepsi, as well as artists Madness, Cliff Richard, Say Lou Lou and Pixie Lott.

Rory Mckellar's films have won awards including; 2013 Marketing Excellence Award; 2014 Cannes Lions: Bronze; 2014 Clio Silver; 2014 Kinsale Sharks: Gold Award; 2015 British Arrows: Bronze; 2015 D&AD Award: 2 x Wood Pencil; 2015 OBIE Gold; 2015 Golden Award of Montreux; 2015 Creative Circle Awards: 3 Gold Awards; 2015 ADWEEK: Viral Director of the Year; 2016 Cannes Lion: Bronze; 2018 Creative Circle: Silver.

With a varied career history Rory Mckellar's long term passion for automotive has now become the focus of his commercial work.